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Between earth and heaven... Exploring brown and white trends in today's fashion

Updated: Feb 1

Within the polarized and complex world in which we live, fashion trends not only reflect styles, but also the needs and desires of society. Two colors that have emerged as protagonists in this context are espresso brown and shades of white.



Brown, like the warm embrace of the earth, has gained popularity. In a fast-paced and challenging world, wearing this chocolate hue is more than a fashion choice; It is an attempt to become grounded, to feel in control and to be ready for action. It connects us with nature, keeps us "grounded" and provides us with a feeling of security and tranquility.



On the other hand, shades of white represent the search for peace and spirituality. In the midst of the maelstrom, wearing this color is like "turning the page blank", a symbolic act of starting over. These light tones reflect the collective need for air and lightness in our lives. White, being perfection itself, is revealed as a pure and immaculate color that transmits sensations of peace and stillness. Its simplicity and clarity have the power to clear the mind and provide emotional security.



Signs of this trend in NYC

During the December festivities, the prominence of these colors was observed on 5th Avenue in New York. For its part, Saks Fifth Avenue, in collaboration with Dior, presented the "Carousel of Dreams", where white mannequins in monochrome looks took center stage in the windows. While Cartier opted for a hot air balloon and light shapes of clouds that suggested a search for air and lightness.




A few weeks ago I returned to Saks and, to my surprise, I found a section inside the place with mannequins in white and cream, a reaffirmation of how white is taking over in 2024.



I also recently visited the exclusive restaurant “Tatiana” in New York, where the aerial decorations of hanging clouds evoked a feeling of weightlessness. So what does this mean? The conclusion is clear: whether grounding us with earthy tones or elevating ourselves with ethereal whites, both trends seek to provide comfort to society in difficult times.


Dialectic of extremes

In this play of contrasts and polarities, some find comfort by staying grounded, while others seek freedom by rising. There are also those who seek a perfect balance, fusing earth and air in their style. These trends are not just trendy colors; They are responses to our shared need to feel better as we navigate the complexity of life in a polarized world. Incorporate these shades into your style In the splendor of summer, white and brown become the perfect neutral palette to express our style with freshness and elegance.



Here I share four charming ways to wear shades of white and brown, along with additional tips to incorporate these shades and look gorgeous!


4 ways to wear shades of white

Alla coquette: If you are a fan of the coquette trend (you can learn more about this trend here), go for a monochromatic look in different textures and add the distinctive accessory of this style: bows. If you want to be “more flirtatious”, add pearl accessories like I did!



White + blue denim: The classic combination of jeans and shades of white is an infallible formula, it provides effortless freshness and adapts to different styles



Tailoring: For a more formal touch, I chose a suit with a tailored vest and wide pants. Make sure the composition includes linen or cotton for greater freshness on hot days.



Transparencies: Play with the elegance of transparencies by combining a top with pants or a skirt. This option adds a touch of sensuality and sophistication to your summer outfit.



4 ways to wear shades of brown:

Featured Accessories: From hats to sunglasses and handbags, accessories in shades of brown add a touch of warmth and elegance to any look.



Fresh summer dress: Opt for a romantic or boho chic style brown dress with voluminous sleeves, or if your style is more minimalist, a satin dress will be your great ally. They are fresh summer pieces that will provide comfort and style during the warmer days.



Sandals, boots and heels: Experiment with footwear in brown tones to complement your outfits. From sandals to boots, footwear in this shade adds a touch of elegance and versatility. Pro tip: if the shoes are the same color as your hair, you will achieve a very harmonious look and you will not need an extra item to combine.



Sophisticated makeup: Incorporate shades of brown into your makeup and achieve the “espresso makeup” look, from shadows to eyeliners and lipsticks. A warm and natural look that harmonizes perfectly with the season.



With these tips, you will discover how white and brown become your stylistic allies, bringing freshness and elegance to every step on your journey between earth and sky. Dress with confidence and enjoy summer in style!




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